Jim Cooper - Sharp by Coop Photography
Sharp By Coop Photography Objective:
'To provide emotionally-charged images which create desirability and an interest to acquire.'
That's it in a nutshell. Makers take pride in their work, and want to show it in its best form. Knife photography is good marketing, not journalism. The lighting and layout methods I use enhance the photos, not beyond real, but up to the level of appreciation that a handmade object deserves. The knives are on stage and the show has begun!
No one needs a Custom knife - they have to want it.
It is this philosophy that has helped me create a style and display method that is superior to single, individual images. Not in all cases, but in many. The montage shot allows the casual viewer to scroll around the image making comparisons and taking in new information. I may enlarge a portion of a knife for an inset, but it is never the exact same viewpoint. I try to highlight areas that the core image does not address.
Specialization creates expertise.
I treat my business with 100% focus, and sprint to the opportunity for immediate and friendly communication. The fact that this is my part-time job will surprise most. This is not an impediment because it has forced me to focus on one thing only: Knife Photography. My follow-through is prompt, and my clients and publishers alike enjoy the output.
I also collect and use Custom Knives.
I have purchased over one hundred custom knives, most I still own. I got started in photography, doing what every eager new collector does: Showing off their latest knives. I discuss the knives every evening on Knife Forums, and I enjoy the dialog with makers and collectors. In a word, I am PASSIONATE about them.